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  • Do’s & Don’ts To Make Your Business Hot…And Enjoy Your Summer! June 28, 2017
    As we head into summer and our thoughts turn to fun in the sun, family vacations, and days at the beach… or wherever you might enjoy spending your leisure time… I want to encourage you to step back and take a look at your client acquisition process. If you are like a lot of business…
  • Is Your Business Like A Leaky Bucket…Full of Holes? August 6, 2016
      In my 30+ years in this business I’ve found something that never ceases to amaze me. People are more than willing to throw lots of money at new, unproven tactics when instead they would be better served spending the relatively small amount of time it’d take to fix the holes in their process that…
  • HEAT UP YOUR BUSINESS USING THESE 3 STEPS August 3, 2016
      Man, it’s been a hot summer! During this most recent heat wave, I read in Time Magazine that, “Meteorologists say heat waves like this one hit the northern hemisphere every year—even if they do not typically cover such a broad area—but in the coming decades Americans should expect stronger and more frequent hot spells.”…
  • The Olympic Formula Of A GKIC Champion August 2, 2016
    With the Summer Olympics quickly approaching, there are a lot of stories about how different athletes are making their way to this prestigious event. Some stories have to do with overcoming challenges. And some are, well a bit more unusual… But the point is that people do all sorts of things in pursuit of success.…
  • WHY SHOULD ANYONE DO BUSINESS WITH YOU? July 31, 2016
    Why should ANYONE do business with you? What’s in a slogan?  Not much apparently. Recently I came across an extensive survey, by brand consultancy Emergence, done way back in 2003.  It measured the effectiveness of advertising slogans among 22 of the nation’s largest marketers that spend more than 100 million a year on ads.  Only…
  • #1 QUESTION ASKED BY BUSINESS OWNERS, ANSWERED! July 29, 2016
      Today, I thought I’d answer the number one question people ask me…  “What is the most important thing I can do for my business right now to start getting more customers, clients or patients and making more money?” Granted there is not a completely simple answer to this question, but I will give you…
  • A Picture’s Worth A Thousand Words…or Ten’s of Thousand’s of Dollars January 15, 2016
    While my friend Dave Dee is certainly not artist in the traditional sense, he and I have created masterpieces that have brought in ten’s and even hundreds of thousands of dollars.  The more important thing is, the masterpiece Dave is about to share, can be worth ten’s (or hundreds in the right hands) of thousands to you as well!…
  • My List of Do’s and Don’ts That Will Keep Your Business Booming January 13, 2016
    If you are like a lot of business owners I meet, you have some procedures in place to attract customers. You may or may not have some follow-up in place. And because often things are cyclical—you work on getting leads, then switch to trying to convert them. Then switch back to focusing on getting leads…
  • What Business Owners Don’t Know About Price….. September 17, 2014
    For starters, they do not understand how elastic price is. Only a small percentage of buyers of anything make decisions solely or predominately based on cheapest price. If more did, the Yugo’d be the car you see on the road most; no clothing store would exist but Wal-Mart. One of my favorite stories has to…
  • Why You Must Define Your Why September 11, 2014
    Darren Hardy, Editor of ‘Success’ magazine has a great presentation that demonstrates the importance of knowing your WHY. I’ll tell you his story in a second, (you’ll get a kick out of it) …But first let me tell you what I mean when I talk about your ‘WHY’. Let’s use ‘Jane’ as an example… Say…